The Limitations of Watermarking: Why AI-Generated Image Detection is Essential
The World Economic Forum has ranked misinformation as the top global risk over the next two years, even above extreme weather events and war.
In the midst of this and other such concerns, watermarking has emerged as a popular technique to label and identify AI-generated content. Companies like Meta and OpenAI have adopted visible markers and invisible watermarks to indicate AI-generated images, audio, and video. While these efforts represent a step in the right direction, watermarking alone is insufficient. This blog post explores the limitations of watermarking and why robust AI-generated image detection technology remains essential.